Brenda Lee Ray


As the founder and President of American Senior Financial, I feel privileged to be entrusted with the responsibility of serving our aging population. Since 1998, I have been a licensed professional providing financial services to seniors. It is extremely rewarding to help our clients attain their financial goals, while making sure that their hard earned life savings not be lost due to a catastrophic illness. I am proud to have built a team who strives to ensure that our services provide peace of mind for both our clients and their families. I come from a very large family, as my mother has 15 siblings; providing me with 55 wonderful first cousins. Unfortunately, we have experienced our own family member requiring care, so I understand that the need for long-term care can be emotionally and financially draining, even on the largest of families. While not at work, I enjoy spending time with my family and look forward to each opportunity that I am able to share with my better half and our 4 beautiful daughters. I also appreciate time spent gardening and visiting the beach.


eugene Valdes

Operations Manager

I was born in Heidelberg, Germany, as my father was stationed in Munich with the US Army, but I moved to Florida when I was young and have been a Florida boy ever since. My first job was within the family business where I worked as a swimming pool contractor. After working with my family for years, it came to no one’s surprise when I decided to begin my own swimming pool enterprise. As a business owner, I worked closely with the public for 25 years and learned that focusing on my clients’ needs and goals developed a steadfast foundation for building lasting relationships.  Now the Operations Manager at American Senior Financial, I feel fortunate that I am able to build those same genuine relationships with each of our clients. I enjoy helping others and am delighted when our clients feel that they can finally relax and leave their Medicaid worries with us. Whether I am resolving an issue, answering a question or soothing concerns I have the deepest respect for our clients and feel honored to work with each of them. Apart from my professional pursuits, I enjoy spending time with my family, relaxing at the beach, fishing and working on outdoor living projects. 


carolyn schwerdtfeger

Client Services Coordinator

I have been part of the American Senior Financial team for over 5 years and feel privileged to work with a company where helping people is our first priority. Previous to joining the team at ASF, I worked at Elementary schools in Colorado and Florida as the schools’ registrar.  Currently the Client Services Coordinator at ASF, I enjoy getting to know the families we work with and I focus on making sure they feel comfortable throughout the process. Over time, our clients become more like friends and family to us and I enjoy keeping in touch with them; it is always a pleasure to hear how well they’re doing. In my spare time, I enjoy reading, quilting, walks on the beach and spending time with my husband, children and little puppy, Walle.


Eric Long

Intake Specialist

I have been working in the insurance industry for over 13 years and have known Brenda Lee Ray for most of that time.  When she asked me to be a part of her team at American Senior Financial, I had only one question, “When?” I think it’s great to have a job, but even better to love your career and I am fortunate to enjoy the latter. Each time I meet with a new client during the intake process, it is less like meeting a stranger and more like meeting a friend.  We talk about growing up, family, friends and I throw in a few jokes; I enjoy making everyone laugh.  My goal, as the Intake Specialist, is to lessen the stress and hassle of the situation with humor and sincere concern, while staying focused on our clients’ goals.  I have met with hundreds of husbands, wives, mothers, fathers, children, grandchildren and even great friends that were put into the stressful situation of having to manage their loved ones finances. I am proud to be part of ASF and look forward to assisting the thousands of new clients that I will have the opportunity to meet in the future.  In my down time, I enjoy kayaking and fishing with my family.  


Tammy Bradley

Case Manager

I have lived in Florida for almost 20 years and have provided customer service in the financial industry for most of that time. Currently, I am a case manager at American Senior Financial serving as a liaison between our clients and the Department of Children and Families. I really enjoy getting to know each client while guiding them through the Medicaid application process. Often, I feel a sense of accomplishment helping a family through what can often be a very difficult time.  In addition to my position at American Senior Financial, I am a devoted mother of 2 boys and I appreciate time spent with my family and friends. I also enjoy cooking, crafting, gardening and being outdoors. 


Tina Valdes

Case Manager

Born a military brat, I landed myself in central Florida alongside my family and have resided here for over 35 years. I am one of 5 siblings and have 3 daughters of my own. I am family driven and love every waking moment I have to spend with my grand kids and loved ones. I found my niche in life helping others, and American Senior Financial has made that passion into a career for me. As a Case Manager, I work with our clients by focusing on their individual needs and goals to obtain Medicaid. I also serve as a liaison between our clients and the Department of Children and Families. I joined the American Senior Financial team in 2007 and will be here for many years to come.